Secondary ticketing sites pledge overhaul
Following CMA enforcement action, 3 major secondary ticketing websites have pledged a number of changes to the way information is provided to customers.
StubHub, GETMEIN! and Seatwave have formally committed to ensuring better information will be given about tickets being resold through their platforms. This builds on changes they had already made during the course of the Competition and Markets Authority’s (CMA) investigation, and will help people to decide whether buying a ticket is worthwhile, as well as pick the best deal for them.
The sites will make clear:
· whether there is a risk a customer might be turned away at the door;
· which seat in the venue the customer will get; and
- who is selling the ticket, so customers can benefit from enhanced legal rights when buying from a business.
To ensure people can easily find this vital information, the 3 platforms will make significant changes to the way they gather and display it. They will make it mandatory for sellers to provide this information when listing a ticket, routinely carry out their own checks on primary ticket sellers’ websites about resale restrictions, and act promptly if event organisers tell them information is missing.
The CMA also raised the same concerns about how information is provided to customers with a fourth platform, viagogo, along with other issues, including a historical failure to comply with a commitment given in 2015. However, this platform has not, currently, agreed to make changes the CMA considers necessary. Therefore, the CMA has notified viagogo that it will take action through the courts, unless it promptly commits to satisfactorily addressing the CMA’s concerns.
The CMA is continuing to work closely with partner agencies and enforcers working in this field, including:
- the Advertising Standards Authority – which recently took action against StubHub, GETMEIN!, Seatwave and viagogo – banning the misleading presentation of pricing information on their websites; and
- National Trading Standards (NTS) and Trading Standards Scotland – which are examining the practices of businesses that buy and sell tickets in bulk. In NTS’s case this includes looking at how these businesses acquire tickets.
For more details about the CMA’s enforcement action please see https://www.gov.uk/cma-cases/secondary-ticketing-websites.
Steve Heap: 3rd May 2018 10:49:00
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