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Ambitious Vision for Sustainable Events

Festival Vision:2025 launches Crowdfunder, inviting everyone in the events industry to be part of an ambitious strategy toward a sustainable events industry, 11thJune 2019.


The Festival Vision:2025 crowdfunding campaign, launched by not-for-profit group Powerful Thinking, givesthe whole live events industry the opportunity to work together and provide leadership around climate breakdown through the Vision 2025’s pioneering strategy. Funding of £25k is targeted to publish a second-edition of The Show Must Go On Report,providing comprehensive, free-to-use, practical resources and advice, to develop networks to share best practice, and strengthen a bold roadmap for change – and to make sure the information reaches decision makers who can implement the new strategies. 


We can no longer ignore the global impact of climate change and immediate action needs to be taken before it’s too late. The challengeis bigger than any one of us can tackle alone so it is essential more than ever that we collaborate as an industry to lead the way in protecting our world for future generations’Melvin Benn, Live Nation


A lot has moved on in the industry since the first edition of The Show Must Go On report in 2015, and the update, to be published by early 2020, will provide fresh, relevant information and guidance. Events and companies will be supported through Festival Vision: 2025 to make and meet a pledge for events to reduce CO2 emissions by 50% by 2025 in the key areas of energy, resource management, water, food & drink, travel & transport and governance. 


Already many key voices have pledged their support for the campaign; with some companies sponsoring relevant chapters; Grist Environmental on materials & waste, NCASS on food & drink, Tuned In Travel on travel & transport and Power Logistics on Energy. Others have aligned their brands with the overall report, including Playpass, The Showman’s Show, Enviral agency, Event Buyers Live and Immersa –and there are many options left for companies to get involved. 


Festival Vision:2025 began in 2015 when The Show Must Go On report edition one, was delivered to the COP21 talks in Paris as a festival industry response to climate change. The report has since become the foundation for the sector’s discourse about sustainability and over 75 festivals have taken the Festival Vision: 2025 pledge to cut their impacts using the advice provided.  


Five years on and significant steps forward have been taken in the event industry, technology is changing, and there are many examples of innovation across the sector. The Festival Vision: 2025 campaign will gather and share the most up to date information so event professionals can make the best decisions for events and businesses.


“This is more than resources – it's a movement. We have the opportunity for the events industry to come together and co-fund the best possible up-to-date resources, share information and support each other, to catalyse action on travel, waste, plastics, energy and emissions. It’s bold but achievable if we engage now and act, and the first step is to fund the work collaboratively.” Chris Johnson (Powerful Thinking, Shambala Festival)


The campaign presents many opportunities for the live events industry to be part of this shared vision of environmental responsibility - and to align company brands and values with what is set to be themost read report on event sustainability this decade. 


Visit the Festival Vision: 2025 Crowdfunder page for support and sponsorship opportunities:



“We are seeing what is possible when festivals come together around challenges with recent campaigns such as Drastic on Plastic and Take Your Tent Home. Festival Vision:2025 can provide the overarching strategy and resources for the changes we need to make collectively.” Paul Reed, CEO Association of Independent Festivals (AIF)

“The information in Show Must Go On report inspired us to think very carefully about fuel usage, water input and waste and principals. An update to the report and resources would be valuable.” Steve Heap, GM Association Festival Organisers (AFO) and Director Towersey Festival


“Experimentation in new practices is a hallmark of many festivals today. In a world grappling with the climate and ecological emergency Vision 2025 has created direction and a community for festivals with a commitment to the earth.”Alison Tickell, Director, Julie’s Bicycle 



Notes for editors: 


Lead image photo credit: Michelle Roberts for Leeds Festival 


The Festival Vision: 2025 campaign is lead by industry steering group Powerful Thinking, a not-for-profit project that has been working within the festival industry for ten years to help better understand and minimize environmental impacts.


The 2020 Show Must Go On report will be written collaboratively by a working group of experts and led by creative industries environmental charity, Julie’s Bicycle. A cross-industry steering group will be consulted, including Festival Republic, the Association of Festival Organisers (AFO), the Production Services Association (PSA), the Association of Independent Festivals (AIF), the National Outdoor Events Association (NOEA), the Nationwide Caterers Association (NCASS), Kambe Events, Plaster Creative Communications and Smart Power.




Powerful Thinking socials: 


Twitter: @powerthinkorg

LinkedIn: @powerful-thinking

For more details contact: Bethan Riach [email protected]/ 07841558445

AFO: 10th Jun 2019 16:08:00

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