…….And Another Report On Our Industry
Mintel have just launched their Music Concerts and Festivals UK Survey Report 2018. Some of the result show if music fans begin to cut back or BREXIT negotiations negatively impact music tourism then it may begin to struggle, especially in the increasingly crowded market place. The report asks can wearable tech replace cash and cards at music events, and how can music events drive loyalty.
This report is part of a series of reports produced to provide the user with a more holistic view of this market. It is absolutely packed full of insights into various issues, the market place itself, who attended, when they attended, future visiting intentions, travelling, overseas travel, activity and innovation, the role of technology, the role of social media, loyalty and reward schemes, attitude towards none music elements.
I don’t know anybody who was interviewed to raise this data, but it could well be genuine stuff. However, to read the whole thing in detail you need to spend £1995! If you want to look at this synopsis then check out www.store.mintel.comthat will get you a copy from email reports at Mintel.com.
Needless to say I think, AFO have not used your membership money to purchase a copy.Previous Story: Did I Tell You the One About the Green Parent?Next Story: AFO Conference February 2021 - An amazing platform for an amazing day.
AFO Associates News & Reports News, Festival News