…….AND ANOTHER REPORT ON OUR INDUSTRY
Mintel have just launched their Music Concerts and Festivals UK Survey Report 2018. Some of the result show if music fans begin to cut back or BREXIT negotiations negatively impact music tourism then it may begin to struggle, especially in the increasingly crowded market place. The report asks can wearable tech replace cash and cards at music events, and how can music events drive loyalty.
This report is part of a series of reports produced to provide the user with a more holistic view of this market. It is absolutely packed full of insights into various issues, the market place itself, who attended, when they attended, future visiting intentions, travelling, overseas travel, activity and innovation, the role of technology, the role of social media, loyalty and reward schemes, attitude towards none music elements.
I don’t know anybody who was interviewed to raise this data, but it could well be genuine stuff. However, to read the whole thing in detail you need to spend £1995! If you want to look at this synopsis then check out www.store.mintel.comthat will get you a copy from email reports at Mintel.com.
Needless to say I think, AFO have not used your membership money to purchase a copy.
AFO: 27th Jun 2019 17:36:00
From Glastonbury To Ibiza
The 50th festival would have been a blistering good event with lots of very special plans in place. But it wasn’t to be thanx to this …….. virus.
20th March 2020
Sustainability Workshops - 25 & 26 April 2020
Running Festivals in a Climate Crisis
9th March 2020
Open Air Business Gathering 2020
Meet fellow organisers, network, chat to suppliers and take home various knowledge to apply to your events this year.
5th March 2020
Afo Conference - Important Date Shift
AFO Conference 2020 will take place in a new venue in Birmingham on 13, 14 and 15 November.
28th February 2020