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82% of Festival goers ready to return to live events

A recent survey carried out by music festival marketplace Festicket has shown that the demand for live events post-coronavirus is high, with over 80% of 110,000 festivalgoers surveyed saying they would attend an event within six months of lockdown being lifted.

A third of respondents, which include music fans in the UK, France, Germany and the Netherlands, say they would feel confident to attend a festival “immediately” after lockdown is lifted, with a further 35% saying they would return to events between two to three months after easing. An additional 16% would attend events within six months of lockdown being lifted.

Festivalgoers displayed high hopes for the 2021 season, too, with over three quarters saying they would feel confident booking tickets for next year within the next two months.

The lasting impact of Covid-19 is plain to see, however, as the option for free cancellation of tickets and health and safety measures are now among the most important factor for fans, coming second only to an event’s line-up when choosing which festivals to attend.

Day festivals and weekend festivals proved the most popular choices for fans to return to first, with 83% and 68% saying they would happily attend each. Respondents seemed more reluctant to return to indoor events, with 45% saying they would feel comfortable attending a gig and 43% a club night after lockdown.

Read the full article HERE

Association of Festival Organisers (AFO): 27th May 2020 13:00:00

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