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WeMakeEvents campaign: The Government can’t see us, can you?

Launch: 18th February

Crux of the campaign:

As you will be well aware, the live events industry has been hit incredibly hard by COVID and the associated lockdown and social distancing measures. As representatives of individuals and companies working in the live events supply chain, our campaign is focused on the fact that the government has frequently appeared blind to the impacts on the supply chain.

The core of the campaign will be a dedicated website that brings to life the stories of potentially hundreds of crew and other individuals involved in putting on live events. The stories will be told in their own words – through powerful short videos – which are moving on their own, and hopefully really impactful when seen at volume. 

The campaign also asks for three simple things:

  1. Visibility in Government: the supply chain is frequently overlooked, therefore we need to be formally recognised by Government as a sector, and included in the data they use to target support
  2. Support to survive: Currently, many in our sector have been unjustly excluded from support, this must change
  3. Pathway to reopening: Despite knowing it takes many months of preproduction work to make a live event happen, we have been given no clear pathway to reopening. On top of that, the Government has refused to introduce a COVID-19 cancellation insurance scheme, despite the whole live events industry calling for this. 

We are hoping that you might see fit to support the campaign – as one part of the industry supporting another.

How you can help:

Essentially we are asking for your support to promote and amplify the campaign – particularly on launch day. We are keen to demonstrate a strength of feeling, so the greater volume of support we are able to garner the better.

  1. We will be deploying a series of core campaign assets on social media on launch day. Would you consider posting these – or reposting/ retweeting from our feeds?
  2. Would you consider sharing details of the campaign – including the social media assets – with your network?
  3. Our position behind the scenes means that we don’t always have access to high profile people in our industry. Do you represent a high profile artist, arena, or venue that might consider supporting the campaign in the same way through their social media feeds?


Steve Heap: 18th Feb 2021 18:23:00

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