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Council Creates Top Up Grant Funding For Events Businesses

Event businesses are being urged to bang on their local authority’s door and ask for further funding.

Following many hours in conversation with Swale Borough Council, which is Stand Out magazine’s own local authority, the council now has a greater understanding of the plight faced by event businesses. And, as a result, has since launched a Top Up Grant to help those companies that did not qualify for a Local Restrictions Support Grant. And its criteria specifically supports and names event companies.

The Top Up Grant being offered by Swale Borough Council gives businesses access to up to £9,000.

To qualify a business must receive more than 50 per cent of its income from the events, leisure or hospitality industry and must have experienced at least a 30 per cent reduction in turnover due to the COVID-19 outbreak.

Swale Borough Council is now specifically helping events businesses with extra funding. Therefore, Stand Out magazine is urging #eventprofs to bang on their local council’s door. Again. And insist on talking to an economic or business development officer and explain how and why event companies are different to leisure and hospitality and need extra help.

Neil Fagg (pictured), publisher of Stand Out magazine and event director of Event Buyers Live, said: “News of Swale Borough Council’s extra funding in the form of a Top Up Grant is welcome news. The fact that they can introduce extra financial support to businesses impacted by COVID-19 means that any local authority and council can. So, what does it mean for the wider events industry? I urge every event business to bang on their local authority’s door. Badger them, become their best friend, do not take no for an answer.”

Association of Festival Organisers (AFO): 29th Mar 2021 12:49:00

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