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Music And You Teams Up With Lush, Zoella And I Am Whole To Offer Free Therapy Sessions For Those Working In The Live Music Sector

Friday 7th January 2022

In March 2020, when the whole world went into lockdown as a result of the CoVid 19 pandemic, no one could have foreseen the impact this virus would have on all areas of our lives, or how long these impacts would last.  Whilst some industries were quick to adapt to new ways of working online, more traditional industries whose business models revolve around an immersive consumer experience in the real world floundered and no industry has been more adversely impacted than the live music sector. 

With gigs, festivals and other music events all but cancelled for over 16 months and the ongoing restrictions caused by new variants resulting in either making touring not viable, or attendance for sold-out shows not reaching above 50% due to no-shows in a lot of instances, many of those who work in the live music sector have found themselves either out of work, out of pocket or both, with the latest figures showing over a third of jobs in the live sector lost in the past 21 months.

With over 73% of those working in the live sector being self-employed, many of those individuals didn’t have the infrastructure of a HR department to provide support as the world continues to work its way through this pandemic, and many of those also weren’t eligible for the furlough scheme or any government support, leaving them to navigate their way through the pandemic on their own.

As we continue to feel the impacts of this pandemic nearly two years on, we are starting to see that CoVid 19 is not the only pandemic that is gripping the planet right now, but a mental health pandemic too. And so, Music & You have teamed up with beauty cosmetics company Lush, author and entrepreneur Zoe Sugg aka Zoellla and mental health campaign #IAmWhole to create a fund, providing free therapeutic support to those who are working or used to work in the live music sector pre-pandemic. 

To apply, individuals need to complete the application form using the link below, by no later than midnight on Thursday 20th January.  Applicants will be notified by Saturday 22nd January of a decision, and we hope to support as many people as we can with the funding provided.

For any further information, please contact [email protected]


About Music & You

Music & You is a mental health and well-being organisation, set up by former music industry executive and international best-selling author of ‘The Shitty Committee’ Jack Williamson, that works with artists, industry professionals and organisations across the whole music industry to support and improve the mental health and well-being of the music industry.  Through the delivery of one-on-one work, workshops, courses and the launch of a number of initiatives including LIVE LIVE with Lewis Capaldi to provide mental health support in the live sector and BBC Introducing to support emerging artists mental health as they embark on a career in music, Music & You aims to continue to make mental health support access available to all who work in the music industry through ongoing partnerships, collaborations and initiatives by the decades end.


About Lush

Lush is a British cosmetic retailer, founded in 1995 by trichologist Mark Constantine, his wife Mo Constantine and five other founders, which has since expanded to over 1,000 stores globally. Operating in 49 countries globally, Lush prides itself on selling cosmetics that are only vegetarian in making, with vegan products now accounting for over 85% of their overall products.


About Zoella

Zoe Elizabeth Sugg also known by her YouTube name Zoella, is an English social media personality, entrepreneur, and author. Sugg began posting videos to her YouTube channel in 2009, which went on to amass over 10 million subscribers. In 2014, she launched Zoella Beauty, a brand of beauty products that was described as the "biggest beauty launch of the year". Sugg later launched a range of complementary homeware products, and in 2019, it was reported that the two businesses had revenue of £3.8 million per year.  In 2014, Sugg signed a three-book deal with Penguin Books, and her debut novel, Girl Online, was published in November 2014, breaking the record for highest first-week sales of a first-time novelist. co-author Amy McCulloch, titled The Magpie Society.


About #IAmWhole

#IAmWhole is an anti-stigma mental health campaign developed in partnership with the NHS and YMCA, the world’s largest youth charity, and was launched in 2016 by Jordan Stephens, one half of UK music duo, Rizzle Kicks.  #IAmWhole continues to work to raise awareness through a host of campaigns and events including their annual Digital Detox Day on 5th September and their Music 4 Mental Health events which has seen performances from the likes of Ed Sheeran, Anne-Marie, James Arthur and countless others.

Association of Festival Organisers (AFO): 7th Jan 2022 11:11:00

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