Over 30m people attended live music events in 2016
UK Music has launched the Wish You Were Here 2017 report into music tourism.
The report features both national and regional figures and reveals the huge impact of music tourism on the UK economy.
The number of people who enjoyed live music events in the UK rose by 12% in 2016 to 30.9 million – up from 27.7 million in 2015.
Live music fans generated £4 billion in direct and indirect spending in 2016 by flocking to concerts and festivals across the UK – a rise of 11% on the £3.7 billion they spent in 2015.
The total number of music tourists from the UK and abroad increased by 20% in 2016 to 12.5 million, of which 11.6 million were UK citizens visiting live music events in other parts of the UK.
Collating a vast amount of ticketing and other data from hundreds of venues, UK Music annually compiles this unrivalled insight into live music in every region of the UK and its impact on the local economy.
The report includes an introduction by Culture Secretary Karen Bradley and will be officially launched at the House of Commons on Wednesday 12th July.
The key findings of the report include:
UK LIVE MUSIC IN NUMBERS 2016
- 30.9 million - total audience that attended live music events in the UK
- 3.9 million - total festival attendance in the UK
- 27 million - total concert attendance in the UK
- 18.4 million local residents attended local music events in the UK
UK MUSIC TOURISM IN NUMBERS 2016
- £4 billion total spend generated by music tourism in the UK
- 12.5 million music tourists in 2016
- £656 million box office spend on tickets by music tourists in 2016
- 40% of live music audiences are music tourists
- 47,445 full time jobs sustained by music tourism
- £850 average spend by overseas music tourists in the UK
- £150 average spend by domestic music tourists in the UK
SMALL MUSIC VENUES IN NUMBERS
- 6.2 million total audience at small music venues
- 1.67 million tourist visits to small venues
- £367 million total spend generated by music tourists visiting small venues
UK Music: 11th Jul 2017 14:21:00
This month, you can read about the new partnership we’ve sealed with HMRC to tackle incidents of tax fraud in the private security industry. In other SIA news, we have written a blog reflecting on our Manchester open day.
31st July 2018
The En Indy Awards
The story of David and Goliath is well known but the reality is that Goliath normally wins and this is reflected in many industry awards programmes. EN introduced The Indy Award recently to cater for exactly this – to allow smaller, independent organisers to compete with their peers rather than the global behemoths we know and love.
18th July 2018
The Festival And Outdoor Events Show (festout)
The Festival and Outdoor Events Show (Festout) returns with a focus on key industry training September 26th/27th, Sandown Park, Esher, Surrey
17th July 2018
30 Under Thirty
The EN 30/30 returns for its 4th outing, to recognise excellence in the next generation of exhibition professionals.
4th July 2018
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